BEGIN:VCALENDAR VERSION:2.0 PRODID:talks.ox.ac.uk BEGIN:VEVENT SUMMARY:Getting started with Social Network Analysis - Dr Bernie Hogan (Ox ford Internet Institute) DTSTART;VALUE=DATE-TIME:20250317T100000Z DTEND;VALUE=DATE-TIME:20250317T130000Z UID:https://talks.ox.ac.uk/talks/id/c42036c8-d0d3-4939-ba0b-dbb2b99dda11/ DESCRIPTION:Do you want to learn about how to create and analyse networks of people and data? This workshop\, led by Bernie Hogan (Oxford Internet I nstitute) will give researchers an introduction to Network Canvas and take them through the first steps of creating and analysing a personal network .\n\nThis workshop is intended for staff and students with little to no ex perience of social network analysis\, and will be a hands-on session.\n\nT he workshop will run until 12\, with a lunch provided from 12-1.\nSpeakers :\nDr Bernie Hogan (Oxford Internet Institute) LOCATION:Centre for Digital Scholarship\, Weston Library TZID:Europe/London URL:https://talks.ox.ac.uk/talks/id/c42036c8-d0d3-4939-ba0b-dbb2b99dda11/ BEGIN:VALARM ACTION:display DESCRIPTION:Talk:Getting started with Social Network Analysis - Dr Bernie Hogan (Oxford Internet Institute) TRIGGER:-PT1H END:VALARM END:VEVENT BEGIN:VEVENT SUMMARY:OII Pride Lecture "AI in Media: Impact on LGBTQ+ Lives" - Andreas Finzel (Magnite) DTSTART;VALUE=DATE-TIME:20240612T123000 DTEND;VALUE=DATE-TIME:20240612T133000 UID:https://talks.ox.ac.uk/talks/id/00f31bc3-4bce-4383-940c-26985c20097e/ DESCRIPTION:Generative AI is uprooting the media around the globe\, changi ng what we watch\, who we trust and what we pay for. This pride month we a re zooming in on the impact on LGBTQ+ lives from growing representation an d affirmation in popular media\, to issues like biases and security threat s.\n\nJoin us for an engaging session followed by a discussion and lunch.\ n\nAndreas worked for TV networks like Paramount and Nickelodeon before mo ving to the tech side to help streaming services like Netflix sell adverti sing. He holds an MBA from Saïd Business School of the University of Oxfo rd and a BA in Media Management from Breda University AS. Since moving to the UK in 2021\, Andreas has become an enthusiastic rower.\nSpeakers:\nAnd reas Finzel (Magnite) LOCATION:1 St Giles' (Seminar Room or on Zoom)\, 1 St Giles' OX1 3JS TZID:Europe/London URL:https://talks.ox.ac.uk/talks/id/00f31bc3-4bce-4383-940c-26985c20097e/ BEGIN:VALARM ACTION:display DESCRIPTION:Talk:OII Pride Lecture "AI in Media: Impact on LGBTQ+ Lives" - Andreas Finzel (Magnite) TRIGGER:-PT1H END:VALARM END:VEVENT BEGIN:VEVENT SUMMARY:How older audiences are erased\, distorted and misunderstood in so cial &\; search\, and the ethics of using AI to address representation gaps in advertising - Stuart Bowden (Wavemaker)\, Aleksandra Grabowska (Wa vemaker) DTSTART;VALUE=DATE-TIME:20231108T170000Z DTEND;VALUE=DATE-TIME:20231108T180000Z UID:https://talks.ox.ac.uk/talks/id/04aa7be0-212c-400a-89bc-c0f6da0bc424/ DESCRIPTION:When researchers and advertisers think about creator led media platforms it can be hard not to visualise them through the behaviours of early adopters. Whilst 92% of GenX are on social platforms daily they are the subject of less than 5% of platform research\; their different needs a nd preferences are poorly understood and woefully underserved. Worse\, the platforms and search engines themselves actively work against their inter ests\; wildly underrepresenting them in search results and in content deli very.\n\nOur new research into this bias\, and into real midlife platform usage\, uses granular platform data\, a purpose made 67k strong quantitati ve survey\, tracking of real behaviour on over 4k devices & a content anal ysis of 7\,000 creators on the Tik Tok & IG platforms. Additionally\, we c onstructed two unique computer vision driven experiments – peeling apart 135\,000 visual search results and 68 hours of TikTok video content to sh ed light on the challenges of being an older user in digital environments that fetishise being young.\n\nWe'll also share results from the advertisi ng industry's research and real world uses of synthetic voice and chatbots in marketing to under-represented audiences\, and discuss some of the eth ical questions raised.\n\nStuart Bowden is the Chief Strategy & Product Of ficer of Wavemaker\, the media planning agency representing L’Oreal\, Ti kTok\, Adobe\, Netflix & the UK Government and is a Visiting Policy Fellow at the OII. Aleksandra Grabowska is Wavemaker’s Product Development le ader and AI engineering leader.\nSpeakers:\nStuart Bowden (Wavemaker)\, Al eksandra Grabowska (Wavemaker) LOCATION:1 St Giles' (Seminar Room)\, 1 St Giles' OX1 3JS TZID:Europe/London URL:https://talks.ox.ac.uk/talks/id/04aa7be0-212c-400a-89bc-c0f6da0bc424/ BEGIN:VALARM ACTION:display DESCRIPTION:Talk:How older audiences are erased\, distorted and misunderst ood in social &\; search\, and the ethics of using AI to address repres entation gaps in advertising - Stuart Bowden (Wavemaker)\, Aleksandra Grab owska (Wavemaker) TRIGGER:-PT1H END:VALARM END:VEVENT BEGIN:VEVENT SUMMARY:Defining social data science as the science of social measurement - Dr Bernie Hogan (Oxford Internet Institute) DTSTART;VALUE=DATE-TIME:20230213T134500Z DTEND;VALUE=DATE-TIME:20230213T144500Z UID:https://talks.ox.ac.uk/talks/id/a5892cc6-1121-4a73-866e-322693f08e46/ DESCRIPTION:This talk introduces Hogan’s book From Social Science to Dat a Science. Superficially\, the book describes key skills for manipulating data in Python. Yet the book departs from a computer science textbook and towards social data science as a paradigm in its own right. It does this b y framing coding as a reflexive practice for considering how we measure an d structure the world\, learning who gets to measure\, and assessing what scales work for what kind of measurement. Such a framing opens a space for both qualitative and quantitative work in SDS given its newfound episteme logical rather than methodological focus.\n\nAt the same time\, such a foc us helps us appreciate (social) data science’s distinctiveness from econ ometrics\, statistics\, computer science\, and analytic or mathematical so ciology. Thus\, the talk concludes by reflecting on the potential for soci al data science to be considered an academic discipline rather than mere p ractice. \nSpeakers:\nDr Bernie Hogan (Oxford Internet Institute) LOCATION:1 St Giles'\, 1 St Giles' OX1 3JS TZID:Europe/London URL:https://talks.ox.ac.uk/talks/id/a5892cc6-1121-4a73-866e-322693f08e46/ BEGIN:VALARM ACTION:display DESCRIPTION:Talk:Defining social data science as the science of social mea surement - Dr Bernie Hogan (Oxford Internet Institute) TRIGGER:-PT1H END:VALARM END:VEVENT BEGIN:VEVENT SUMMARY:The Use of Personal Network Approaches in Teaching - Pitfalls and Potentials - Dr Bernie Hogan (Oxford Internet Institute) DTSTART;VALUE=DATE-TIME:20220630T120000 DTEND;VALUE=DATE-TIME:20220630T130000 UID:https://talks.ox.ac.uk/talks/id/20fcbad9-476f-41ae-86e8-a4e01f22cceb/ DESCRIPTION:Networks are not mere manifestations of social structure\, but selective representations. Who gets represented\, how they are presented\ , and how this works within a classroom setting is an important and regula r part of this conversation. This talk discusses the specific issue of sho wing a social network in a classroom that includes the people in the class . Dr. Hogan articulates this approach as a microcosm of how to engage and dialogue about representing and feedbacking data to a class as well as und erstanding how data inequality can be perpetuated.\nSpeakers:\nDr Bernie H ogan (Oxford Internet Institute) LOCATION:Online TZID:Europe/London URL:https://talks.ox.ac.uk/talks/id/20fcbad9-476f-41ae-86e8-a4e01f22cceb/ BEGIN:VALARM ACTION:display DESCRIPTION:Talk:The Use of Personal Network Approaches in Teaching - Pitf alls and Potentials - Dr Bernie Hogan (Oxford Internet Institute) TRIGGER:-PT1H END:VALARM END:VEVENT END:VCALENDAR