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SUMMARY:Networked Bollywood: How Star Power Globalized Hindi Cinema - Swap
 nil Rai (University of Michigan)
DTSTART;VALUE=DATE-TIME:20240423T140000
DTEND;VALUE=DATE-TIME:20240423T150000
UID:https://talks.ox.ac.uk/talks/id/468f9a14-cc79-4800-a9a4-14a53fdf2942/
DESCRIPTION:Networked Bollywood provides interdisciplinary analysis of the
  role of the stars in the transformation of Hindi cinema into a global ent
 ertainment industry. The first Indian film was made in 1913. However\, fil
 mmaking was recognized as an industry almost a hundred years later. Yet\, 
 Indian films have been circulating globally since their inception. This bo
 ok unearths this oft-elided history of Bollywood's globalization through m
 ultilingual\, transnational research and discursive cultural analysis. The
  author illustrates how over the decades\, a handful of primarily male meg
 astars\, as the heads of the industry's most prominent productions and cor
 porations\, combined overwhelming charismatic affect with unparalleled bus
 iness influence. Through their "star switching power\," theorized here as 
 a deeply gendered phenomenon and manifesting broader social inequalities\,
  India's most prominent stars instigated new flows of cinema\, industrial 
 collaborations\, structured distinctive business models\, influenced state
  policy and diplomatic exchange\, thereby defining the future of Bollywood
 's globalization.\n\nDr. Swapnil Rai is an Assistant Professor in the Depa
 rtment of Film\, Television\, and Media at the University of Michigan\, An
 n Arbor. As an interdisciplinary scholar\, she works at the intersection o
 f media studies\, critical cultural communication\, women's and gender stu
 dies\, and industry studies. Focusing on the global south\, she investigat
 es how transnational networked cultures intersect with the media industrie
 s and with questions of policy\, geopolitics\, and audiences.\n\nSpeakers:
 \nSwapnil Rai (University of Michigan)
LOCATION:St Antony's College (Pavilion Room)\, 62 Woodstock Road OX2 6JF
TZID:Europe/London
URL:https://talks.ox.ac.uk/talks/id/468f9a14-cc79-4800-a9a4-14a53fdf2942/
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DESCRIPTION:Talk:Networked Bollywood: How Star Power Globalized Hindi Cine
 ma - Swapnil Rai (University of Michigan)
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