Carmella Boykin is part of the team that has pioneered the use of TikTok at the Washington Post. Previously, she worked as a local TV news reporter in Rochester, New York. Their channel has 1.6 million followers, 74 million likes, and has won three Webby Awards. With the threat of a U.S. TikTok ban looming, we ask what lessons can be learnt from this team, and whether they can be applied to other platforms.