An Introduction to The Behavioural Architects

Are you interested in the opportunity presented by the behavioural sciences to make us more effective communicators and influencers? Join Crawford Hollingworth from The Behavioural Architects for a fun and exciting introduction to the potential of Behavioural Economics.

The National Consortium of Intelligent Medical Imaging (NCIMI) is partnering with The Behavioural Architects to harness new insights from the behavioural sciences to strengthen its bid to accelerate the impact of AI within medical imaging.

Crawford will demonstrate how the behavioural sciences can help us create more effective communications, build engagement with key stakeholders and ultimately influence behaviour. Using examples from academia, business and government amongst others, Crawford will show how small changes in how we interact and communicate can have significant implications for how people behave.

Crawford Hollingworth is co-Founder of The Behavioural Architects (TBA), a global insight, research, and consultancy business with behavioural science at its core. The company uses the latest thinking from the behavioural sciences and in particular behavioural economics to help organisations understand and influence consumer behaviour more effectively. TBA works with many global corporations, NGOS and governments.

Crawford is a leading thinker in the application of behavioural economics to unlock new behavioural understanding and insight. Over the last two years he has lectured widely to numerous organisations including the London Business School and has published over 200 articles on applied BE. Crawford and TBA have won numerous awards, mostly recently the Best Paper award at the ESOMAR 2019 Global Data and Insights Summit. Crawford is a fellow of The Marketing Society and The Royal Society of Arts.

If you are curious to find out how please come to hear Crawford speak at 15:00-17:00 at the BDI Seminar Room 0. Please feel free to turn up on the day or let us know you are attending by contacting