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Nudge plus is a modification of the toolkit of behavioral public policy. It incorporates an element of reflection – the plus – into the delivery of a nudge, either blended in or made proximate. Nudge plus builds on recent work combining heuristics and deliberation.
The speaker, Sanchayan Banerjee, is an Associate Professor in Economics and Public Policy at the Policy Institute in King’s College London. He is a visiting fellow of the London School of Economics and an affiliate of Amsterdam Sustainability Institute and the Institute for Environmental Studies in Amsterdam. His research focusses on developing citizen-oriented, participatory behavioural public policies and testing their effectiveness and legitimacy using experiments (field, lab and online) in areas of food policy, energy policy, public health, and charitable donations. Sanchayan has co-developed the NUDGE+ toolkit with Peter John.
