Going Logo: What to Expect of Japan's G7 Presidency

In 2023 Japan will assume the presidency of the Group of 7 (G7) and host the forty-ninth summit of this informal gathering of leaders in May. This talk will look ahead and outline what to expect of Japan’s presidency within the historical context of its participation in the G7 since 1975. It will also focus on an overlooked aspect of global summitry – logos. Global summitry does not simply revolve around discussions across the summit table or resulting communiqués. G7 governments take advantage of their position as summit hosts and utilize images to create and convey messages about themselves to the outside world as part of a national branding strategy. This talk will explore the logos selected by G7 governments, including Japan, and analyse their meaning.

Co-convenors Juliana Buriticá Alzate, Jenny Guest, Hugh Whittaker