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An Introduction to Small Area Statistics and Geodemographic Segmentation
This 1-day short course provides an introduction to open source georeferenced population data from the UK and geodemographic segmentation.
A mix of lectures and practical tasks equips participants with an understanding on how to obtain and analyse small area data to achieve a good understanding of neighbourhood characteristics. The course also teaches participants how to conduct statistical segmentation techniques in order to produce a composite geodemographic classification.
The practical sessions will provide an introduction to downloading and handling small area population data, and then proceed through a number of techniques used to segment and analyse geodemographic characteristics using multivariate population data. The final session will also teach participants how to visualise their data spatially using a geographic information system. The sessions will use open source software (namely R and QGIS), although no prior experience in these tools is required as a prerequisite.
Venue: www.liv.ac.uk/study/london/about
Date:
28 October 2015, 9:30
Venue:
University of Liverpool in London, 33 Finsbury Square, London, EC2A 1AG
Speaker:
Guy Lansley
Organiser contact email address:
g.lansley@ucl.ac.uk
Part of:
School of Geography and the Environment
Booking required?:
Required
Booking url:
http://bit.ly/1O7lrdx
Cost:
Students - £60.00, Staff employed within University, public sector, charitable sector - £100, All other delegates - £300
Audience:
Public
Editors:
Anne Bowtell,
Emma Weisbord
