How to define your target market

So, you’ve developed an idea for a business, have begun to build a small team and are preparing to raise initial capital. But what’s missing? Surprisingly, many ventures don’t succeed because actually, they fail to properly define their target market at the outset. If you don’t know precisely whom you’re aiming to sell to and why you want to sell to them, you won’t succeed, no matter how good your idea or product is. So how do you identify your target market, its size, growth and value?

Join the Oxford Innovation Forum on November 30th at the JR Hospital where Mr Neil Butler, the CEO of Spectromics will share his extensive experience, providing practical points on how best to develop a target market strategy and ensure that any business idea maximises its chance of success.

After the seminar there will be an opportunity for networking, so whether you have an interest in innovation, possess skills or advice to offer to startups or are an established entrepreneur, we look forward to seeing you for what promises to be a fantastic evening.

Registration: from 18:00

Lecture: 18:30-19:30

Networking: 19:30-20:30

This lecture series is a part of the IMAGINE IF! accelerator programme, designed to inspire and foster grassroots innovation. The business idea competition provides support, mentorship and opportunity to secure $30000 of non-diluted capital.