Fundraising through Digital
How clicktivists, slacktivists and hacktivists are helping us beat cancer sooner
Michael Docherty, Digital & Strategic Marketing Planning Director, Cancer Research UK

Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research. Our vision is to bring forward the day when all cancers are cured. Our work into preventing, diagnosing and treating cancer has helped double UK survival rates in the last forty years. Our ambition is to accelerate that progress so we see at least 3 in 4 patients survive cancer by 2034; the digital revolution playing an important role in helping us get us there.

We will explore the work we’re doing to increase our fundraising impact through digital, how we’re opening up our research for the digital world to engage with, and what might come next!

The talk will be followed by a drinks reception. Free and all welcome, please register on our Eventbrite page.

Michael Docherty is Cancer Research UK’s Digital & Strategic Marketing Planning director. He’s been with the charity since late 2007, joining as Head of Online Marketing and later becoming Head of Digital before moving into the director role. In the last year Michael has continued to build digital capability into CRUK and drive the transformation of CRUK’s websites to make them robust, responsive, and above all, user-centric. Prior to CRUK Michael was a Group Marketing Manager at Telstra, Australia’s leading communications company, and has held various product and brand marketing roles at Yahoo!, Hutchison Telecoms & Fairfax Digital.
Date: 22 July 2015, 17:45 (Wednesday, 13th week, Trinity 2015)
Venue: Lecture Theatre 2
Speaker: Michael Docherty (Cancer Research UK)
Organising department: The Oxford Research Centre in the Humanities (TORCH)
Organiser: Hannah Penny (University of Oxford, Humanities Division)
Organiser contact email address:
Part of: Digital Humanities
Booking required?: Required
Booking url:
Cost: Free
Audience: Public
Editor: Hannah Penny