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We study foot-binding – a practice that reshaped millions of women’s feet in historical China, yet in lack of a consistent explanation of its temporal, regional, class, and size variation. We present a model of foot-binding, where it serves as a premarital investment tool in response to a male-specific social mobility shock, and women trade off labor distortions for marriage prospects. Furthermore, the regional shifts on both sides of the trade-off explained its observed variation. Using county-level archival data on foot-binding, we corroborate the theory with empirical evidence.