Since 2009, Oxford Samaritans have been offering a listening service on Cornmarket Street for anyone who may need to talk on a Friday evening. Based on outreach events and approaches established by Samaritans Branches in South Wales, following the widespread media reports of suicides of young people in Bridgend in 2007, the service remains active in Oxford. Matt will share the history and evolution of this approach; why it works, and why it matters.