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Multiproduct price dispersion
We study a market in which several firms potentially each supply a number of “brands” of fundamentally the same product. Consumers differ in which products they consider, and firms compete using (multi-dimensional) mixed pricing strategies. We show when firms apply uniform pricing across their brands, and when they use segmented pricing so that one “discount” brand is always priced below another. We explore the case of symmetric brands in particular. We discuss the impact of introducing a new brand, of imposing a requirement to set uniform prices across a firm’s brands, and of mergers between firms.
Date:
21 October 2025, 12:45
Venue:
Nuffield College, New Road OX1 1NF
Venue Details:
Butler Room
Speaker:
John Vickers (University of Oxford)
Organising department:
Department of Economics
Part of:
Economic Theory Workshop
Booking required?:
Not required
Audience:
Members of the University only
Editor:
Edward Valenzano
