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Ideation and beyond: crafting compelling value propositions
This session will guide you through the initial steps of market testing to understand customer needs and develop strong value propositions. You will explore various market research methods to uncover customer pains and gains. Successfully identifying your target customer or users allows a venture to develop products or services that directly address the needs of your desired target market. This increases the likelihood of achieving product-market fit, where the product or service satisfies a significant demand. Additionally, you’ll develop a strategic plan to gather valuable user and customer feedback for your identified ideas. Join us to enhance your market understanding and refine your value propositions.
Date:
4 November 2024, 17:30
Venue:
Saïd Business School, Park End Street OX1 1HP
Speaker: Various Speakers
Organising department:
Saïd Business School
Organiser:
Oxford Saïd Entrepreneurship Centre
Organiser contact email address:
build-business@sbs.ox.ac.uk
Host:
Oxford Saïd Entrepreneurship Centre
Part of:
Building a Business
Booking required?:
Required
Booking url:
https://www.sbs.ox.ac.uk/research/centres-and-initiatives/entrepreneurship-centre/building-business
Cost:
Free
Audience:
Members of the University only
Editor:
Heather Saunders
