Luxury FMCG in the Middle East

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About the talk

The talk will revolve around the luxury beauty business in the Middle East, focusing on the region’s trends. Charles will also touch upon Dubai as one of the key cities for impressive events and marketing activations, as well as the significance of Arabic fragrances in the modern luxury sector.

About the event

The seminar is open for anyone to attend and will take place at Saïd Business School from 17.45 followed by a drinks reception until 19.30. Registration is essential so please use the Register button above to confirm your attendance.

About the speaker

Charles Haddad is the General Manager of L’Oréal Luxe Middle East, where he develops a large portfolio of luxury brands, which includes iconic names such as Lancôme, Giorgio Armani, Yves Saint Laurent and Urban Decay. With the support of his multicultural teams, he leads the marketing, digital, commercial and retail strategies as well as the operations of the division.

Charles started his careers with L’Oréal in 2004, following previous experience in finance, banking and the music industry. He spent several years in marketing in various subsidiary locations of L’Oréal and has been promoted in 2013 to General Manager of the luxury division covering Lebanon, Jordan and Iraq.

Charles is a graduate from Dauphine University and ESCP Europe Business School in Paris and holds a master’s degree in Finance, Economics and Business.