Oxford Events, the new replacement for OxTalks, will launch on 16th March. From now until the launch of Oxford Events, new events cannot be published or edited on OxTalks while all existing records are migrated to the new platform. The existing OxTalks site will remain available to view during this period.
From 16th, Oxford Events will launch on a new website: events.ox.ac.uk, and event submissions will resume. You will need a Halo login to submit events. Full details are available on the Staff Gateway.
While public concern about climate change is growing, individuals often face information frictions and psychological barriers to pro-environmental behaviour. In this study, we design and test an edutainment intervention that aims at promoting more sustainable food consumption through a serious video game. Different game versions either link player actions to visual impacts on the in-game environment or to social feedback through interactions with non-player characters, or both. To evaluate the effects on real-life attitudes, knowledge, and behaviour, we conduct an online survey experiment (n = 4,034 UK adults) that embeds an incentivised grocery shopping task. Compared to subjects who played a control version without educational content, treated subjects purchase food products that are around 20% more environmentally sustainable immediately after playing the game. In a follow-up survey several weeks later, effects are still strongly significant at around 8-10%. These behavioural changes are driven both by improved knowledge about environmental impacts of food as well as an increase in pro-environmental attitudes. Effects are particularly persistent among individuals with lower baseline environmental attitudes.
