Venture Bites: how to get your first 100 customers


A practical webinar on customer acquisition from Oxford Saïd Entrepreneurship Centre.

This webinar for founders and aspiring founders will teach you how to validate demand, design simple outreach systems, avoid common early-stage mistakes, and build traction before product-market fit.

Getting your first 100 customers is one of the hardest, and most defining milestones for any startup. In this practical session, Kashif Saleem shares the real frameworks he used to acquire early customers while building a Y Combinator-backed Software as a Service company from scratch. This is a tactical, no-fluff session focused on what actually works in the early days.

Kashif Saleem is the Founder & CEO of SubscriptionFlow, platform helping businesses manage recurring revenue at scale. A member of the Forbes Technology Council, he mentors founders and students through various academic programs and hackathons. He focuses on helping early-stage builders turn ideas into scalable systems and sustainable growth.