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This seminar highlights the role of business model research for solar powered mobility. While much of the current focus is on two iconic business models, home charging with privately owned solar PV and public charging on the road, the convergence of energy and mobility offers a wealth of additional opportunities for customer-centric business models. The seminar discusses how business model innovation moves beyond the two icons. Two current research projects are presented in more detail: The first looks at efficiency of the EV sales process at car dealerships. The second project investigates how specifics of large e-mobility fleets influence optimisation strategies in electric power and energy reserve trading.