Do place-based interventions that raise visibility and economic activity affect far-right voting? We study the Tour de France (TdF) as a case of brief but highly visible exposure that combines economic activity with symbolic recognition. Using variation in the annual TdF route between 2002 and 2022, we show that exposed municipalities experience declines in far-right support of 0.03–0.04 standard deviations. The effect exceeds 0.1 standard deviations in recent elections and is strongest in poorer areas and in towns with high prior far-right support. We find evidence consistent with the symbolic mechanism and mixed evidence for the economic one. TdF exposure increases local GDP per capita, effects on voting are larger when French riders win stages, and a two-wave survey around the 2025 TdF provides suggestive evidence that residents in exposed towns report greater pride and recognition. These results contribute to research on geographic inequalities, symbolic politics, and the electoral consequences of place-based interventions.