engage: How to measure social media impact – practical

This is a practical, and you will need to be able to access one of your accounts e.g. Twitter, Facebook etc.

Social media can be used for dissemination of research outputs to academic communities, for outreach and public engagement, and for intervening in society. This practical will help you develop a strategy for how you can show evidence of the impact of these, e.g. how you can combine data from Twitter with Google Analytics.