Borja Echevarría, the managing editor of El País newspaper in Spain, is regarded as a pioneer of Spanish digital journalism. He began his career at El Mundo, then helped launch soitu.es in 2007 before joining El País in 2009. More than a decade on, in May 2020, his paper launched its digital subscription system at the tail-end of Spain’s first pandemic peak. By September 2020 it had more than 64,000 digital subscribers, accounting for nearly a quarter of all digital news subscriptions in Spain. Hear about his hopes for the paywall in 2021, and how their data journalism team continues to add value to their proposition by telling complex stories in beautiful new ways.