R:ETRO seminar with Dorothée Baumann-Pauly

Beyond Covid-19: The case for human rights in business

The Covid-19 crisis illustrates that no actor alone can effectively address global challenges. Corporations play a profound role to support governments and a recent update of the Edelman Trust Barometer even showed that employers are trusted more than governments. This puts a particular responsibility on the private sector. How companies deal with the crisis will determine their business sustainability. In this talk I will make the case that companies with a business model that integrates respect for human rights are more robustly prepared to respond and manage the crisis.