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In the second talk of the History of Art and Visual Culture Research Seminar series, Esmay Luck-Hille will explore NFT technology and how a new movement, ‘CryptoArt’, is revolutionising and democratising the art market. She will discuss Cryptoart’s relation to wider cultural shifts where developments in the internet, blockchain technology and the global pandemic have shaped new attitudes and behaviours around digital ownership, identity and communities.
Esmay Luck-Hille is a strategic marketeer in creative & tech industries with a focus on Cryptoart, NFTs, web3 & creator economy. She’s currently the Senior Marketing Manager at SuperRare Labs, a pioneering, curated marketplace for high quality NFT artworks, built on the Ethereum blockchain. More than $180M worth of NFT-based artworks, or ‘CryptoArt’, have been bought and sold on the platform, with artists earning revenue on both primary and secondary sales.
