On 28th November OxTalks will move to the new Halo platform and will become 'Oxford Events' (full details are available on the Staff Gateway).
There will be an OxTalks freeze beginning on Friday 14th November. This means you will need to publish any of your known events to OxTalks by then as there will be no facility to publish or edit events in that fortnight. During the freeze, all events will be migrated to the new Oxford Events site. It will still be possible to view events on OxTalks during this time.
If you have any questions, please contact halo@digital.ox.ac.uk
Join Zoom Meeting: zoom.us/j/95465830050?pwd=C9bVWTjW7y8dWqi4qED0MgCvVkCrZG.1 (Meeting ID: 954 6583 0050, Passcode: 867678)
Abstract. Which issue should a political party emphasize to achieve electoral success? This is an important but hard question for political parties because they often face a choice between appealing to their core voters and their potential voters. Their issue ownerships decide according to a large literature. Yet, this study argues that issue ownership provides a poor piece of information as it conflates a party’s competence approval on an issue by its core voters (supporters) and its potential voters (non-supporters). Based on a first dataset consisting of ~4,000,000 voter observations for parties in 14 countries since 1970 on ~4,500 issue ownerships across 20 issues, this study splits issue ownership into ‘issue core’ (approval by supporters) and ‘issue potential’ (approval by non-supporters). The analysis shows that a party’s issue ownership is often either entirely issue core or issue potential, and a party – unintentionally and unknowingly – therefore frequently appeal to core voters when aiming for potential voters (or vice versa). Moreover, the analysis shows that parties face widely different issue competition opportunities due to considerable variation in the core-to-potential ratio in their issue ownership.
