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The rationale behind corporate choices often appears to be opaque. On the other hand, a thoughtful analysis of the recent past suggests that almost all corporate decisions are motivated by either Fear or Greed. Steven Freilich will discuss how the selection of decision process can lead to different results when responding to similar stimuli. The implication of a Fear vs. Greed mentality has repercussions on the nature of innovation, with ultimate impact on corporate financial results and on the economy at large.
