THE ACTIVATION AND SPILLOVER OF WHITE GROUP CONSCIOUSNESS IN THE TRUMP ERA

Many studies have documented that white group consciousness is less prevalent and politically potent than group consciousness among minority groups. We leverage the candidacy and presidency of Donald Trump to show how white group consciousness has become more predictive of voter behavior as well as attitudes toward policies associated with Trump. We show that white group consciousness was more strongly associated with evaluations of Trump than other political figures in 2016; voting for Trump in the 2016 primary and general elections than voting in other recent presidential elections; and voting for Trump over Hillary Clinton than voting for other Republicans pitted against her in trial heats. Finally, in original survey experiments, we show that white consciousness is more strongly associated with policy preferences when those policies are linked to Trump.