Does high consumption make us happier? As much as we like it not to be true, electricity consumption correlates positively with enjoyment. This is a problem for all who wish we used less.
This week we will explore how valuable energy is to people, rather than just how costly it is. High resolution data from hundreds of UK households can shine a light on the diversity of electricity uses, the activity patterns underlying them and the enjoyment perceived at the time. Important stuff if demand side response is to deliver on its promise.
If using more makes us happier, what happens when we intervene to reduce demand? Find out – there is a happy twist.