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The place of country branding in public policy: a case study of Singapore
What role should the government and the civil service play in managing a country brand? What are the geopolitical, economic and social considerations at stake? Buck Song Koh, a Singaporean writer and brand consultant, examines these questions from both an insider and outsider perspective of the country brand of Singapore, regarded by many as a leading global city of Asia.
Date:
30 January 2018, 17:30
Venue:
Blavatnik School of Government, Radcliffe Observatory Quarter OX2 6GG
Venue Details:
Accessible building
Speaker:
Koh Buck Song (Writer and branding consultant)
Organising department:
Blavatnik School of Government
Organiser contact email address:
events@bsg.ox.ac.uk
Booking required?:
Required
Booking url:
https://www.bsg.ox.ac.uk/events/place-country-branding-public-policy-case-study-singapore
Cost:
Free
Audience:
Public
Editor:
Lucy Forsyth
