This workshop, delivered by Aggelos Mouzakitis, from Growth Sandwich, will look at early stage marketing of a new venture, more specifically, growth marketing. The work shop will explain how to build a framework for running experiments to maximise your opportunities and objectives.

In more detail, we will answer the following questions:

What is Growth Marketing? The history behind the term, frequent misunderstandings about it
When is the right time to start it, and what to do until then?
What is Product Market Fit and why is it the only thing you need to worry about?
How to develop a pre-launch digital marketing strategy