OxTalks will soon move to the new Halo platform and will become 'Oxford Events.' There will be a need for an OxTalks freeze. This was previously planned for Friday 14th November – a new date will be shared as soon as it is available (full details will be available on the Staff Gateway).
In the meantime, the OxTalks site will remain active and events will continue to be published.
If staff have any questions about the Oxford Events launch, please contact halo@digital.ox.ac.uk
Qualitative research can be used to provide rich, nuanced understandings of complex phenomena in health care. Using a range of naturalistic methods, qualitative researchers aim to uncover and explore factors on individual, group and systemic levels to answer how, what and why questions. Qualitative research can provide insight to improve patient care and outcomes, understand staff experience and to inform policy. It has often been unfairly criticised and marginalised against what are considered ‘gold standard’ quantitative methods. This has led to a lack of understanding about how it can, and should, be used in evidence based health care. This talk will dispel common myths associated with qualitative research as well as demonstrating its value.