Digital qualitative research: Case study of cancer inequalities among LGBT, BAME and older people living with cancer

Abstract: The seminar describes how an online research community was used to explore the reasons between inequalities in cancer patient experiences and outcomes among lesbian, gay, bisexual and trans (LGBT), Black, Asian, and minority ethnic (BAME) and older (aged 65 to 90) people living with cancer. The case study involved 90 people living with cancer, together with 24 experts (healthcare professionals, academics, diversity specialists) over a period of two months, to take part in 70 research activities. The seminar also considers some key differences between social life online and offline; differences in the research process online and offline; success factors when planning and delivering online research projects, as well as ethical considerations.
Bio: Dr Marie-Claude Gervais is Research Director at Further, one of the world’s leading digital research agencies, as well as Research Director at Versiti, an agency specialising in diversity. She has 20 years’ experience in delivering qualitative research – both online and offline – on a wide range of issues. She specialises in health inequalities. Marie-Claude was a Lecturer in Social Psychology at the London School of Economics for seven years before creating her own research agencies.