Coca-Cola – a Religious History?

Uta Balbier
The project she will pursue at the Koch History Centre explores the interplay between religion, state authority, and capitalism in the 20th Century United States through the history of the Coca-Cola company. It traces the history of the company from its genuine religious roots in Southern Methodism in the late 19th century to its civil religious role in American corporate imperialism during the Cold War.

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