Oxford Events, the new replacement for OxTalks, will launch on 16th March. The two-week OxTalks freeze period starts on Monday 2nd March. During this time, there will be no facility to publish or edit events. The existing OxTalks site will remain available to view during this period. Once Oxford Events launches, you will need a Halo login to submit events. Full details are available on the Staff Gateway.
This session will guide you through the initial steps of market testing to understand customer needs and develop strong value propositions. You will explore various market research methods to uncover customer pains and gains. Successfully identifying your target customer or users allows a venture to develop products or services that directly address the needs of your desired target market. This increases the likelihood of achieving product-market fit, where the product or service satisfies a significant demand. Additionally, you’ll develop a strategic plan to gather valuable user and customer feedback for your identified ideas. Join us to enhance your market understanding and refine your value propositions.
