The Science Media Centre (SMC) is an independent press office and not-for-profit organisation that aims to improve the quality of science coverage in the media by ensuring journalists have rapid access to reliable, evidence-based scientific expertise. The Science Media Centre’s main function is to bridge the gap between science and journalism. It does this through three core roles:

Supporting journalists: The SMC provides expert reactions, background briefings, and access to qualified scientists so journalists can report scientific stories accurately and quickly.

Supporting scientists and institutions: It trains scientists to engage effectively with the media and helps research institutions handle science stories responsibly, encouraging open communication even on controversial issues.

Policy and Public Engagement: The SMC contributes to government and parliamentary discussions on science communication and studies how the public receives science through media.

This talk will cover how the SMC works with researchers and journalists on the contentious and politicised topics in science and health. It will be of most relevance to those working on these trickier media issues which include but are not restricted to obesity drugs, antidepressants, gender incongruence, cancer screening, vaping, vaccines, diet and nutrition, social media and young people, psychedelics, microplastics, and forever chemicals.

If you work in a field which is frequently reported on in the media, often in a highly charged or sensational way, this talk will explain why the media is still a key avenue for engagement and effective communication, and the different ways the SMC can support you to get your expertise and research out to the public.