“An image is worth a thousand words,” the saying goes. While powerful images can captivate and inspire action, we still have much to learn about using imagery effectively for wildlife conservation. In this talk, I will review our current understanding of how images are used to promote wildlife conservation, present recent research on which images have the most impact, and discuss the emerging challenges posed by generative AI and image manipulation.

Diogo Veríssimo is a Research Fellow at the University of Oxford, where he focuses on the design and evaluation of interventions to conserve wildlife. He works across issues as diverse as the illegal wildlife trade, plastic pollution and fisheries management. Diogo is currently the Chair of the IUCN SSC CEC Behaviour Change Taskforce and a Board member of the European Social Marketing Association. Find more about his work at www.diogoverissimo.com