Conserving our Climate: Effectively Engaging Canadian Conservatives in Climate Conversations

Implementing long-term effective climate policy often necessitates buy-in from large segments of the population lest popular pushback occur. Conservatives in Canada remain largely opposed to most climate policies, including and especially a carbon tax, despite its small government and fiscally conservative roots. Numerous studies have shown that framing can be used to effectively shift the opinions of climate skeptics, though some of the results point to framing that has or is already being used in Canada. This study aims to identify the gap between the theoretically effective framing suggested by some research and what is actually impactful among Canadian conservatives.