OxTalks will soon move to the new Halo platform and will become 'Oxford Events.' There will be a need for an OxTalks freeze. This was previously planned for Friday 14th November – a new date will be shared as soon as it is available (full details will be available on the Staff Gateway).
In the meantime, the OxTalks site will remain active and events will continue to be published.
If staff have any questions about the Oxford Events launch, please contact halo@digital.ox.ac.uk
This illustrated talk details the promotion and spread of tea-drinking in 20th century India. Drawing on both archival and field research, it focuses on the mass popularization of “chai” through innovations in marketing and manufacturing, as well as changes in eating habits and social networks, and gives special emphasis to the role played by advertising and large and small-scale commerce in transmitting the “tea habit” to Indians, both before and after Independence in 1947.
