Consumer sleep trackers are ubiquitous in our society, yet their potential utility is debated in the sleep community. This presentation will discuss the utility of consumer sleep trackers and guidance for their adoption. Multiple use cases will be presented, including analyses of large consumer datasets to better understand global sleep patterns and sleep disorder symptoms, as well as emerging uses in the management of insomnia. The latest World Sleep Society guidelines will be discussed on using consumer trackers in sleep research and clinical settings, as well as challenges for their wider adoption. These examples will serve to highlight the benefits of consumer sleep trackers to begin bridging the gap between consumer technology and clinical application.