How can a researcher turn their work into real-world impact? With over 150,000 followers across platforms, Dr Jan Rosenow has harnessed the power of social media to amplify his research far beyond academic circles—shaping public debate and influencing policy. In this talk, Jan shares his journey from early tweets to building a large, engaged audience, and reveals practical strategies for researchers who want to grow their online presence, communicate complex ideas simply, and use digital platforms to drive meaningful change. Whether you’re new to social media or looking to boost your research impact, this session offers inspiration and actionable tips from one of the field’s most influential voices. Jan has been named the most read thought leader on the energy transition in 2024, among the world’s top 25 energy influencers and top 15 sustainability influencers.