The Conversation Media Training

Are you an academic, researcher or PhD candidate who would like to build a media profile and take your research to a global public audience by writing for The Conversation?

The Conversation is a news analysis and opinion website with content written by academics working with professional journalists. It is an open access, independent media charity funded by more than 80 UK and European universities.

In this interactive session we’ll take you through what The Conversation is – our origins and aims; what we do and why.

We’ll look at why you should communicate your research to the public and take you through The Conversation’s unique, collaborative editorial process.

We’ll give you tips on style, tone and structure (with examples), look at how to pitch (with examples) and look at different approaches and article types.

Benefits of attending
● Find out how to join a community of academic authors taking their expertise outside the institution
● Understand what makes a good story and the types of articles your expertise could generate
● Learn the skills of journalistic writing and how to make your writing accessible and engaging to a diverse general audience
● Meet one of The Conversation’s editors and learn how we commission articles

You will get the most out of this session if, beforehand, you:
● Think about the sort of pieces you might potentially write, what aspects of your research might interest people, and come armed with ideas.
● Read some articles on The Conversation to get a sense of what we publish