There are few direct economic incentives for the food and agriculture sector to operate in a way that reduces the scale of its environmental, social, and human impact. Moving beyond rehashing the brokenness of the food system requires economic mechanisms for the transformation of a largely private sector to lower impact. The webinar hosted by the Food System Impact Valuation Initiative is about the beginnings of that economic conversation. What are the overall costs – what economic value are we losing in not transforming the food system to lower impact? What are primary examples of economic benefits from a transformed food system, and what are the economic arguments for redirection of a sector with highly entrenched dynamics.